# Five chapters.

A short, structured read on the measurement gap in streaming — and the infrastructure we've built to close it.

## 01 The _stakes_
Why streaming measurement is broken — and what that costs the people building inside it.

**HOURS**  
01 Netflix 24.6  
02 Hulu 18.3  
03 Max 14.9  
04 Prime Video 13.7  
05 Tubi 11.6  
06 Disney+ 10.8  
07 Pluto TV 9.7  
08 Paramount+ 8.2  
09 Peacock 6.4  
10 The Roku Channel 5.3  
**TOTAL · 10 DESTINATIONS**  
**123.5 HRS**

90%+ of U.S. streaming watch-time happens _outside_ panel coverage.

## 02 The _signal_
You can't count what you can't see.

We see it — 201,430 titles, 71.2 million households, ten years deep.

```
peerlogix · ott-stream · us-east · tail -f
RATE · 4,144/sec
TS (UTC) │ HH_ID │ SURFACE │ TITLE │ EVENT
05:35:09.122 │ hh_U5SJRT │ SAMSUNG+··· │ LOCAL Now · CH 442 │ RESUME
05:35:09.122 │ hh_WLUK9J │ ROKU······· │ The Roku Channel Live │ PROGRESS
...
05:35:12.483 │ hh_TVBAG0 │ NETFLIX···· │ The Night Agent S2E04 │ PROGRESS
```

### ONE SIGNAL. _THREE PRODUCTS._

The same observed stream answers three different questions — asked by three different rooms. Advertising, content, and capital are not separate businesses for us. They are three renderings of one observation.

### ROOM 01
#### _Advertising_
**THE QUESTION** · WHO TO BID ON  
Household-level audiences built on observed OTT viewing — not panel extrapolation, not platform opt-in.

### ROOM 02
#### _Content_
**THE QUESTION** · WHAT TO GREEN-LIGHT  
Which titles actually drive tune-in, carry a cohort between platforms, or over-index in a target region.

### ROOM 03
#### _Capital_
**THE QUESTION** · WHAT IS IT WORTH  
Independent, observed reads on viewership that don't rely on a platform's own disclosures.

## 03 The _product_
Signal becomes a sentence.

"Households who watched X also spent Y hours on Z."

### PARTNER QUESTIONS · ILLUSTRATIVE
- Which audience drove _Season 2 tune-in_ for our flagship series?  
- Do our Pluto viewers _also watch_ Tubi? How heavily?

### WHAT THE FEED BECOMES
Numbers buyers ask for _by name_.

#### SIGNAL CATALOG · 12 ACTIVE  
- **S.01 DISCOVERY**  
  _Niche Attractor_  
  ANSWERS: "WHAT SHOULD WE LICENSE?"

- **S.03 ACQUISITION**  
  _Subscription Driver_  
  ANSWERS: "WHAT BRINGS THEM IN?"

## 04 The _proof_
Ten years in, the networks stopped being early adopters.

### CASE FILE · 2016 – 2019
**$340M**  
VIACOM ACQUIRES PLUTO TV · JAN 2019

PeerLogix's data was instrumental in shaping the programming and acquisition strategy that made Pluto TV.

## 05 Partnering.
Start with a question.

_We'll answer it in seven days._

### THE PERSON ON THE OTHER END OF THE PARTNERSHIP
**William Gorfein.**  
Founder & CEO

Founded PeerLogix in 2014 and personally developed the US patents behind the platform.

### A seven-day pilot.
Bring us one question your current measurement stack can't answer.