Five chapters.

A short, structured read on the measurement gap in streaming — and the infrastructure we've built to close it.

01 The stakes

Why streaming measurement is broken — and what that costs the people building inside it.

HOURS
01 Netflix 24.6
02 Hulu 18.3
03 Max 14.9
04 Prime Video 13.7
05 Tubi 11.6
06 Disney+ 10.8
07 Pluto TV 9.7
08 Paramount+ 8.2
09 Peacock 6.4
10 The Roku Channel 5.3
TOTAL · 10 DESTINATIONS
123.5 HRS

90%+ of U.S. streaming watch-time happens outside panel coverage.

02 The signal

You can't count what you can't see.

We see it — 201,430 titles, 71.2 million households, ten years deep.

peerlogix · ott-stream · us-east · tail -f
RATE · 4,144/sec
TS (UTC) │ HH_ID │ SURFACE │ TITLE │ EVENT
05:35:09.122 │ hh_U5SJRT │ SAMSUNG+··· │ LOCAL Now · CH 442 │ RESUME
05:35:09.122 │ hh_WLUK9J │ ROKU······· │ The Roku Channel Live │ PROGRESS
...
05:35:12.483 │ hh_TVBAG0 │ NETFLIX···· │ The Night Agent S2E04 │ PROGRESS

ONE SIGNAL. THREE PRODUCTS.

The same observed stream answers three different questions — asked by three different rooms. Advertising, content, and capital are not separate businesses for us. They are three renderings of one observation.

ROOM 01

Advertising

THE QUESTION · WHO TO BID ON
Household-level audiences built on observed OTT viewing — not panel extrapolation, not platform opt-in.

ROOM 02

Content

THE QUESTION · WHAT TO GREEN-LIGHT
Which titles actually drive tune-in, carry a cohort between platforms, or over-index in a target region.

ROOM 03

Capital

THE QUESTION · WHAT IS IT WORTH
Independent, observed reads on viewership that don't rely on a platform's own disclosures.

03 The product

Signal becomes a sentence.

"Households who watched X also spent Y hours on Z."

PARTNER QUESTIONS · ILLUSTRATIVE

• Which audience drove Season 2 tune-in for our flagship series?
• Do our Pluto viewers also watch Tubi? How heavily?

WHAT THE FEED BECOMES

Numbers buyers ask for by name.

SIGNAL CATALOG · 12 ACTIVE

• S.01 DISCOVERY
  Niche Attractor
  ANSWERS: "WHAT SHOULD WE LICENSE?"

• S.03 ACQUISITION
  Subscription Driver
  ANSWERS: "WHAT BRINGS THEM IN?"

04 The proof

Ten years in, the networks stopped being early adopters.

CASE FILE · 2016 – 2019

$340M
VIACOM ACQUIRES PLUTO TV · JAN 2019

PeerLogix's data was instrumental in shaping the programming and acquisition strategy that made Pluto TV.

05 Partnering.

Start with a question.

We'll answer it in seven days.

THE PERSON ON THE OTHER END OF THE PARTNERSHIP

William Gorfein.
Founder & CEO

Founded PeerLogix in 2014 and personally developed the US patents behind the platform.

A seven-day pilot.

Bring us one question your current measurement stack can't answer.