Hit-dependence by service: just 10 titles drive 50% of Apple TV+'s total Demand Score; on Hulu the top 10 carry only 13%

Hit-dependence is how much of a service's total viewing rides on its few biggest titles - here, the share of each service's total US Demand Score that comes from just its top 10 titles. Where a service has shifted at least a point, a hollow dot marks where it stood three months ago; steadier rows note their change in text instead.

Source · metrics_platform_concentration_daily·CL-006 · Measured from our viewer panel (distinct viewers), not a census of all streaming.·Refreshed Jun 13, 2026 08:00 PM EDT