# Hit-dependence by service: just 10 titles drive 50% of Apple TV+'s total Demand Score; on Hulu the top 10 carry only 13%

Hit-dependence is how much of a service's total viewing rides on its few biggest titles - here, the share of each service's total US Demand Score that comes from just its top 10 titles. Where a service has shifted at least a point, a hollow dot marks where it stood three months ago; steadier rows note their change in text instead.

## Chart

| Service       | Top 10 Titles Share of Total Demand Score |
|---------------|-------------------------------------------|
| Hulu         | 13%                                      |
| Disney+      | 14%                                      |
| Netflix      | 14%                                      |
| Paramount+   | 15%                                      |
| Peacock      | 16%                                      |
| Max          | 17%                                      |
| Prime Video  | 36% (was 27% in March)                   |
| Apple TV+    | 50% (was 16% in March)                   |

### Interpretation

Hit-dependence by service: just 10 titles drive 50% of Apple TV+'s total Demand Score; on Hulu the top 10 carry only 13%. Hit-dependence is how much of a service's total viewing rides on its few biggest titles - here, the share of each service's total US Demand Score that comes from just its top 10 titles. Where a service has shifted at least a point, a hollow dot marks where it stood three months ago; steadier rows note their change in text instead.

**Why It Matters**  
It separates the catalogs you'd miss if a few titles left from the ones with real depth. A prestige service leaning on a handful of hits is a strategy by design, not a weakness; a deep-library service is far harder to cancel.

**US viewer panel (distinct viewers), not a census · data as of 2026-06-14**  
Sources: PeerLogix platform-concentration rollup · 8 curated SVOD · United States · refreshed monthly  
PeerLogix

Source · metrics_platform_concentration_daily·CL-006 · Measured from our viewer panel (distinct viewers), not a census of all streaming. · Refreshed Jun 13, 2026 08:00 PM EDT.

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