Hit-dependence by service: just 10 titles drive 50% of Apple TV+'s total Demand Score; on Hulu the top 10 carry only 13%
Hit-dependence is how much of a service's total viewing rides on its few biggest titles - here, the share of each service's total US Demand Score that comes from just its top 10 titles. Where a service has shifted at least a point, a hollow dot marks where it stood three months ago; steadier rows note their change in text instead.
Chart
| Service | Top 10 Titles Share of Total Demand Score |
|---|---|
| Hulu | 13% |
| Disney+ | 14% |
| Netflix | 14% |
| Paramount+ | 15% |
| Peacock | 16% |
| Max | 17% |
| Prime Video | 36% (was 27% in March) |
| Apple TV+ | 50% (was 16% in March) |
Interpretation
Hit-dependence by service: just 10 titles drive 50% of Apple TV+'s total Demand Score; on Hulu the top 10 carry only 13%. Hit-dependence is how much of a service's total viewing rides on its few biggest titles - here, the share of each service's total US Demand Score that comes from just its top 10 titles. Where a service has shifted at least a point, a hollow dot marks where it stood three months ago; steadier rows note their change in text instead.
Why It Matters
It separates the catalogs you'd miss if a few titles left from the ones with real depth. A prestige service leaning on a handful of hits is a strategy by design, not a weakness; a deep-library service is far harder to cancel.
US viewer panel (distinct viewers), not a census · data as of 2026-06-14
Sources: PeerLogix platform-concentration rollup · 8 curated SVOD · United States · refreshed monthly
PeerLogix
Source · metrics_platform_concentration_daily·CL-006 · Measured from our viewer panel (distinct viewers), not a census of all streaming. · Refreshed Jun 13, 2026 08:00 PM EDT.