A handful of titles carry the catalog: the typical title’s everyday viewing demand is just 2 points, while the top 1% sit above 165

monthlyDemand & Momentum

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This shows each title’s normal, everyday viewing demand between spikes, measured in Demand Score points. Most titles cluster at very low levels, while a thin tail stretches to very high demand: a typical title is at 2, and the top 1% are above 165.

A title's baseline (everyday) demand, in Demand Score points (log scale)

• Number of titles
  • typical (median) title: 2
  • top 1%: 165

WHY IT MATTERS

Your intuition is right: it's a power-law catalog. The top 1% of titles alone account for 31% of all baseline demand, while the bulk of the library ticks along quietly. That's why a few franchises carry a service - and why losing one hurts.

US viewer panel (distinct viewers), not a census · data as of 2026-06-14

Sources: PeerLogix daily title metrics · 37,872 active titles · log scale on x-axis · equal 1-point bins up to 10, wider log-spaced bins above (so bar heights step up at 10)